Running a thriving small business is in itself an accomplishment in adaptability and innovation. A business owner who has gotten to this point demonstrates successful traits like resilience and a strong work ethic.

Having made it beyond the tumultuous company launch, many business owners begin to take their foot off the gas, stagnating their business growth.

Expansion is a struggle and getting inspiration as to how to do it can be a challenge. Perhaps you can relate - I certainly can.

Resourcefulness can transform seemingly ordinary information into extraordinary solutions. It takes a curious and creative mindset to be able to look at material through a fresh lens and uncover hidden potential.

What if I told you that, with a little resourcefulness, you already have data sitting in your files that you could use to grow?

Or that without an extensive monetary investment you could take a look at this data with a refined perspective and inspiration that could bring value to your current customers and simultaneously increase your profit?

You do and you can.

What Information Am I Overlooking?

People who buy from you have been convinced by what you do and what you offer. Often those people will want to buy from you again. I know I don't like to shop around for a new supplier if I am happy with the one I have.

Sell something to people you have already sold to.

If you don't have anything in mind, you can create a product that will benefit your loyal customers and proceed to target them with the offer.

I'll take an example of a dental office. One service a dentist offers is a dental cleaning. Most people return to the same dentist year in and year out but sometimes people may forget to make appointments and will thus skip a cleaning.

When that happens, a patient's teeth are less clean and the dentist is not receiving payment for the cleaning.

So How Do We Turn This Losing Situation Into A Win For Everybody?

Let's create an example offer to make dental cleanings 15% cheaper on Fridays for the month of November (for example) for current patients. The pressure for a patient to make an appointment can be emphasized as there are limited slots available by design of the offer.

This offer could be directly mailed, emailed or even communicated with a phone call targeting current patients that have missed their regular cleaning appointments.

In addition, when the patient decides to take the offer and is making the cleaning appointment, the receptionist could try to couple an appointment for a dental check-up with it, creating even more value for the patient and revenue for the dentist.

You can adapt this idea to your product or service, using the customer data in your files to segment customers into groups and figure out an offer for one or more groups.

More value for your loyal customers and more revenue for you = win win - and this is all from data you already have plus a bit of creativity.